{
  "id": 9694689,
  "title": "Can Tho Heritage Marathon to carry wildlife conservation message",
  "url": "https://urgent.news/2026/09/25/can-tho-heritage-marathon-to-carry-wildlife-conservation-message",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-25T04:11:13.000Z",
  "source": {
    "name": "Vietnam Investment Review",
    "slug": "vietnam-investment-review",
    "url": "https://vir.com.vn/can-tho-heritage-marathon-to-carry-wildlife-conservation-message-161615.html"
  },
  "original_language": "en",
  "account": "The Can Tho Heritage Marathon, set for December 19-20, will carry a wildlife conservation message through a partnership between DHA Vietnam and the Vietnam Wildlife Conservation Foundation. By hosting the event, the organisations aim to use the power of sports to engage the public in nature conservation, fostering awareness and direct actions to protect Vietnam's rich biodiversity. The marathon, expected to attract over 10,000 runners, will include a dedicated 5K distance named \"5 km Conservation Vietnam,\" designed to be accessible to all participants. Conservation Vietnam will provide technical expertise to the organising committee on conservation programmes and collaborate on media campaigns. Both parties will work together to connect participants with stories of Vietnam's fauna and flora, aiming to instill a deeper understanding of the threats facing endangered species and the importance of community involvement in preserving biodiversity. The partnership also seeks to mobilise support from businesses and the community, offering opportunities for businesses to align with environmental conservation efforts. Nguyen Tri, general director of DHA Vietnam, emphasized that the marathon is more than a race; it can serve as a platform where thousands gather to share values like cultural heritage, human connection, environmental protection, and wildlife conservation. Ha Thang Long, vice chairman and executive director of Conservation Vietnam, highlighted that nature conservation gains greater impact when people see themselves as part of the story, and the marathon provides an opportunity for individuals and enterprises to understand, care, and act for Vietnam's natural world. The event will continue to be sponsored by Carlsberg Vietnam for the fifth consecutive year through its Huda brand.",
  "summary": "DHA Vietnam and Conservation Vietnam have signed a strategic partnership under the Run for Wildlife Vietnam project using the Can Tho Heritage Marathon to bring wildlife conservation messaging to thousands of runners and spectators",
  "key_points": [
    "Can Tho Heritage Marathon scheduled for December 19-20",
    "Partnership between DHA Vietnam and Vietnam Wildlife Conservation Foundation",
    "5K Conservation Vietnam distance to promote wildlife conservation"
  ],
  "editors_take": "The Can Tho Heritage Marathon's wildlife conservation partnership marks a new approach to engaging the public in nature conservation, leveraging sports to foster awareness and direct actions to protect Vietnam's biodiversity.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}