{
  "id": 9680237,
  "title": "Coming home through self-care: How a Korean adoptee built a wellness brand between cultures",
  "url": "https://urgent.news/2026/09/25/coming-home-through-self-care-how-a-korean-adoptee-built-a-wellness",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-25T02:47:03.000Z",
  "source": {
    "name": "The Korea Times",
    "slug": "the-korea-times",
    "url": "https://www.koreatimes.co.kr/southkorea/globalcommunity/20260925/coming-home-through-self-care-how-a-korean-adoptee-built-a-wellness-brand-between-cultures"
  },
  "original_language": "en",
  "account": "Marie Perruchet, born in Seoul, never learned how to be Korean through her place of birth. Adopted at 18 months, she was raised in Normandy, France, without the language, customs, or skincare practices of her birth country. She then lived in ten countries, worked as a BBC correspondent, and resided in Silicon Valley before returning to Korea with the intent to become an entrepreneur.\n\nUpon her arrival in Korea, Perruchet did not reenter her childhood home; instead, she discovered a new one. This experience became the foundation of Clapoti, the wellness brand she established in 2022. She describes Clapoti as \"loved in Paris and perfected by Korean heritage,\" blending Korean manufacturing innovation, French sensory and scent traditions, and an American approach to practical, straightforward packaging.\n\nPerruchet's connection to beauty had already been influenced by her multicultural upbringing. In France, she observed herself rarely represented in beauty magazines. Some products were not suited to her skin tone, and she remembered a stylist admitting she lacked familiarity with similar issues.",
  "summary": "Marie Perruchet was born in Seoul, but Korea was not the place that taught her how to be Korean. Sent overseas for adoption at 18 months and raised in Normandy, France, Perruchet grew up without the language, traditions or beauty rituals of her birth country. She later lived in 10 countries, worked as a correspondent for the BBC and spent years in Silicon Valley before eventually returning to…",
  "key_points": [
    "Marie Perruchet, Korean adoptee, raised in France, built wellness brand Clapoti",
    "Clapoti blends Korean manufacturing, French scent traditions, American packaging",
    "Perruchet's multicultural upbringing influenced beauty awareness and brand development"
  ],
  "editors_take": "Perruchet's brand Clapoti fills a gap in the beauty industry by blending elements from her multicultural background, offering products that cater to diverse skin tones and cultural preferences.",
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "The Korea Times",
        "title": "Coming home through self-care: How a Korean adoptee built a wellness brand between cultures",
        "url": "https://urgent.news/2026/09/25/coming-home-through-self-care-how-a-korean-adoptee-built-a-wellness-9683488",
        "published": "2026-09-25T03:02:04.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}