{
  "id": 9675766,
  "title": "Meta shares hit 15-month high after launch of Muse AI",
  "url": "https://urgent.news/2026/09/25/meta-shares-hit-15-month-high-after-launch-of-muse-ai",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-09-25T01:41:19.000Z",
  "source": {
    "name": "Malay Mail",
    "slug": "malay-mail-malaymail",
    "url": "https://www.malaymail.com/news/money/2026/09/25/meta-shares-hit-15-month-high-after-launch-of-muse-ai/236415"
  },
  "original_language": "en",
  "account": "San Francisco, September 25 - Meta's shares reached their peak of the summer 2025 this week, fueled by investor excitement surrounding Muse, the company's AI agent that promises new revenue streams beyond advertising. The stock rose by 4.5 percent on Tuesday, following a surge of over 11 percent on Monday, the steepest single-day increase since April 2025. Today, Meta's shares trade at around US$778 (RM3,167), marking a rebound from a late-March low of roughly US$525 per share, which occurred after two rulings about the potential impact of its social platforms on young people's mental health. In July, Meta's stock plummeted further due to increased AI expenses, which could total US$145 billion this year. There remain doubts about whether Meta, whose revenue primarily stems from advertising, can justify such substantial investments. Muse debuted in the United States on September 8 and Canada on September 18, though the platform is currently limited to users over 18 and has usage restrictions. A subscription option is available for US$20 or US$100 per month, offering enhanced usage capabilities. Within just two weeks of its launch, Muse amassed 1.8 million downloads on iPhones in North America, dwarfing ChatGPT's 1.3 million downloads when the app debuted in May 2023, according to Apptopia. At Meta's annual Connect conference on Wednesday, the company announced that Muse will soon be integrated into its smart glasses and noted partnerships with retailers such as Walmart, allowing Muse to earn commissions on transactions. However, e-commerce giant Amazon barred Muse from utilizing its platform on Sunday after alleging that Meta's agentic software failed to disclose its identity during web browsing and stored customers' login information. Meta maintains that Muse does not view passwords or payment information. Yesterday, JPMorgan increased its price target for Meta to US$920, citing potential for Muse to become \"the most widely used consumer AI application since ChatGPT.\" Nonetheless, some analysts remain skeptical. A recent survey by Oppenheimer revealed that only eight percent of Americans would trust Meta to safeguard their passwords for other apps, a prerequisite for agents to act on their behalf, compared to 30 percent for Google. Muse's growth potential is likely to be bolstered by Meta's vast user base, which exceeds 3.6 billion daily users. In 2023, the company launched Threads as a competitor to X (formerly Twitter), which Elon Musk acquired. Threads garnered 100 million sign-ups within five days but has since experienced a slowdown, boasting approximately 140 million active daily users as of January, per TechCrunch.",
  "summary": "SAN FRANCISCO, Sept 25 — Meta shares bounced back to their summer 2025 highs this week, riding a wave of investor...",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 6,
    "also_reported_by": [
      {
        "outlet": "Gulf News",
        "title": "Meta Muse and Muse Charm explained: What they do and what they cost",
        "url": "https://urgent.news/2026/09/24/meta-muse-and-muse-charm-explained-what-they-do-and-what-they-cost",
        "published": "2026-09-24T06:45:49.000Z"
      },
      {
        "outlet": "The Verge",
        "title": "Meta’s Muse AI Charms can interact with each other",
        "url": "https://urgent.news/2026/09/24/metas-muse-ai-charms-can-interact-with-each-other",
        "published": "2026-09-24T13:31:43.000Z"
      },
      {
        "outlet": "Tom's Guide",
        "title": "Meta is making a Tamagotchi-like AI companion for the AI era — meet the Muse Charm",
        "url": "https://urgent.news/2026/09/24/meta-is-making-a-tamagotchi-like-ai-companion-for-the-ai-era-meet-the",
        "published": "2026-09-24T15:49:28.000Z"
      },
      {
        "outlet": "Economic Times Tech",
        "title": "Meta launches Charm, a companion device to its Muse AI agent",
        "url": "https://urgent.news/2026/09/24/meta-launches-charm-a-companion-device-to-its-muse-ai-agent",
        "published": "2026-09-24T18:31:58.000Z"
      },
      {
        "outlet": "Qatar Tribune Business",
        "title": "Meta seeks new hardware foothold with Muse AI device",
        "url": "https://urgent.news/2026/09/24/meta-seeks-new-hardware-foothold-with-muse-ai-device",
        "published": "2026-09-24T21:28:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}