{
  "id": 96665,
  "title": "Tom Holland and Zendaya's PR strategy is leaving millions on the table. Pros say that's a good thing.",
  "url": "https://urgent.news/2026/08/03/tom-holland-and-zendayas-pr-strategy-is-leaving-millions-on-the-table",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-03T18:50:43.000Z",
  "source": {
    "name": "Business Insider",
    "slug": "business-insider",
    "url": "https://www.businessinsider.com/zendaya-tom-holland-relationship-pr-strategy-spider-man-2026-8"
  },
  "original_language": "en",
  "account": "Tom Holland and Zendaya, stars of the blockbuster Spider-Man: Brand New Day, have defied conventional PR wisdom with their private relationship. The couple, who married in 2021, rarely appears together in public and avoid social media updates about their love life. Their discreet approach has earned praise from PR professionals, who argue that it enhances their image and endears them to fans. Critics of their strategy argue that they are leaving significant money on the table by not leveraging their combined fanbases for commercial opportunities. However, fans seem to appreciate the couple's authenticity and genuine connection. While some suggest that Zendaya and Holland are missing out on millions by keeping their relationship private, their strategy appears to be working well for them.",
  "summary": "Zendaya and Tom Holland are costars in \"Spider-Man\" and \"The Odyssey,\" but we know little about their relationship. PR pros say that's a good thing for their image.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}