{
  "id": 9662865,
  "title": "VMAs Producer Van Toffler on Madonna’s Return, the Taylor Takeover and Why He Brought the Show West Again: ‘L.A. and Snoop Is a Lethal Combo’",
  "url": "https://urgent.news/2026/09/25/vmas-producer-van-toffler-on-madonnas-return-the-taylor-takeover-and",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-25T00:43:36.000Z",
  "source": {
    "name": "Variety",
    "slug": "variety",
    "url": "https://variety.com/2026/music/news/vmas-preview-producer-van-toffler-snoop-madonna-swift-2-1236875249/"
  },
  "original_language": "en",
  "account": null,
  "summary": "You can go home again, at least part-time, as former MTV Networks head Van Toffler proved when he came back in 2025 as the producer of the MTV Video Music Awards. He’s back in the saddle for a second year in 2026, as the two-hour telecast enjoys its second year in a row with a […]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 3,
    "also_reported_by": [
      {
        "outlet": "TheWrap",
        "title": "How VMAs Producer Plans to ‘Create the Mayhem All Over Again’ With Madonna, Taylor Swift and George Michael",
        "url": "https://urgent.news/2026/09/24/how-vmas-producer-plans-to-create-the-mayhem-all-over-again-with",
        "published": "2026-09-24T16:00:00.000Z"
      },
      {
        "outlet": "Billboard",
        "title": "VMAs Producer Van Toffler on Awarding Taylor Swift’s Evolution, Honoring Dolly Parton’s Legacy & Mixing TV Generations: ‘Streaming Has Erased Time’",
        "url": "https://urgent.news/2026/09/24/vmas-producer-van-toffler-on-awarding-taylor-swifts-evolution",
        "published": "2026-09-24T18:41:34.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}