{
  "id": 9659124,
  "title": "The Shift from Display Ads to Affiliate Revenue in Sports Media",
  "url": "https://urgent.news/2026/09/24/the-shift-from-display-ads-to-affiliate-revenue-in-sports-media",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-24T00:01:00.000Z",
  "source": {
    "name": "MercoPress",
    "slug": "mercopress",
    "url": "https://en.mercopress.com/2026/09/24/the-shift-from-display-ads-to-affiliate-revenue-in-sports-media"
  },
  "original_language": "en",
  "account": null,
  "summary": "For most of the 2010s, sports websites made money in the same way as everyone else online. They put banners on the page, sold ad space, and got paid when people saw the ads. If there was traffic, the bills got paid. What readers did after they got to the page didn't matter.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}