{
  "id": 9630106,
  "title": "Sustainable fast fashion: paradox or possibility?",
  "url": "https://urgent.news/2026/09/24/sustainable-fast-fashion-paradox-or-possibility",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-24T20:40:00.000Z",
  "source": {
    "name": "ESG Dive",
    "slug": "esg-dive",
    "url": "https://www.esgdive.com/news/sustainable-fast-fashion-paradox-or-possibility/831304/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Fast fashion brands like H&M, Zara and Shein are loud about their sustainability goals and achievements. But their business models pose an inherent contradiction, experts say.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}