{
  "id": 9627255,
  "title": "People Are Already Lusting After Meta’s New AI Assistant Muse",
  "url": "https://urgent.news/2026/09/24/people-are-already-lusting-after-metas-new-ai-assistant-muse",
  "topic": "ai",
  "section": "AI",
  "published": "2026-09-24T20:37:41.000Z",
  "source": {
    "name": "Futurism",
    "slug": "futurism",
    "url": "https://futurism.com/artificial-intelligence/people-are-already-lusting-after-metas-new-ai-assistant-muse"
  },
  "original_language": "en",
  "account": "Meta's new AI assistant, Muse, is generating a buzz due to its unique mascot, Jolly. Unlike other AI companies, Meta has invested heavily in marketing Jolly as a meme-worthy character. Alexandr Wang, head of Meta's Superintelligence Labs, has been sharing AI-generated memes featuring Jolly in various scenarios, from risqué to downright cringe-worthy. While it's too early to tell if Jolly's strategy is working, the mascot has become increasingly visible on social media platforms like Instagram and Facebook. Jolly is now a part of Meta's Muse product, which can be customized and even carried around via a \"Charm\" device.",
  "summary": "\"some of y'all way too thirsty for muse,\" wrote Alexandr Wang, head of Meta's Superintelligence Labs, after posting a picture of its rear end. The post People Are Already Lusting After Meta’s New AI Assistant Muse appeared first on Futurism .",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}