{
  "id": 9626565,
  "title": "“The things we choose to carry often say something about us.” Cheap, tiny and 1MP, Yashica’s take on the viral keychain camera trend just got more collectible",
  "url": "https://urgent.news/2026/09/24/the-things-we-choose-to-carry-often-say-something-about-us-cheap-tiny",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-09-24T18:43:06.000Z",
  "source": {
    "name": "Digital Camera World",
    "slug": "digital-camera-world",
    "url": "https://www.digitalcameraworld.com/cameras/compact-cameras/the-things-we-choose-to-carry-often-say-something-about-us-cheap-tiny-and-1mp-yashicas-take-on-the-viral-keychain-camera-trend-just-got-more-collectible"
  },
  "original_language": "en",
  "account": "Low-fi keychain cameras have taken social media by storm, and Yashica has responded with a fresh batch of four new designs for its Yashica Funtastic collectible camera. The tiny 1MP, 1/4 inch sensor keychain camera, originally introduced this year, now boasts an array of fresh designs catering to various moods and personalities. These new Yashica Funtastic versions, priced at $28 / £21, are part of a growing collection that now stands at eight designs.\n\nIn addition to the original Yashica Boy mascot edition, the latest lineup features a Sailor Boy Edition, a basketball-themed Snoopy, and two Helly Kitty designs, one adorned with polka dots and the other with cherries. Despite their diminutive size – weighing in at 22g and measuring 6.3 × 2.2 × 2.5 cm – these cameras still manage to include a 180-degree flip screen for selfies, an LED light, and a unique personality sorted into four categories: Wanderers, Dreamers, Sparks, and Blush.\n\nYashica's latest marketing campaign, \"Funtastic World,\" aims to connect these miniature cameras with the user's interests, style, memories, and personality. The brand draws inspiration from the success of Kodak's Charmera camera and capitalizes on the ongoing low-fi trend, offering a budget-friendly alternative to more expensive compact camera models.\n\nAs with its predecessors, Yashica's Funtastic keychain cameras are manufactured by licensed third-party manufacturers, not the original Yashica company. Pre-orders for the new designs can be placed directly on Yashica's official website, with each camera priced at approximately $29 / £21 / AU$40 / CA$40.",
  "summary": "Yashica's keychain camera just got four new designs as the company aims to make a tiny collectable camera that's cheap enough to swap out with your mood",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}