{
  "id": 9621570,
  "title": "Freight Tech Isn’t Dead – It’s Getting Picked Apart More Than Ever",
  "url": "https://urgent.news/2026/09/24/freight-tech-isnt-dead-its-getting-picked-apart-more-than-ever",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-24T19:28:41.000Z",
  "source": {
    "name": "FreightWaves",
    "slug": "freightwaves",
    "url": "https://www.freightwaves.com/news/freight-tech-isnt-dead-its-getting-picked-apart-more-than-ever"
  },
  "original_language": "en",
  "account": "TitletownTech, a venture fund founded in 2019 by the Green Bay Packers and Microsoft, has made 80 investments overall, with 35 currently active. Seven of these investments specifically focus on supply chain and mobility. According to TitletownTech co-managing director and co-founder, about 20% of these investments have already failed. The fund attributes this failure to various factors, but most shockingly, interpersonal breakdown among co-founders has emerged as the primary predictor of startup collapse.\n\nThe fund now scrutinizes founder relationships more closely, particularly how often they fight and how they resolve conflicts, rather than solely focusing on complementary skill sets. A prime example is Genlogs, a supply chain startup backed by TitletownTech before it had any revenue or product. The fund invested in this company due to the founders' unique approach, which involved creating a comprehensive intelligence layer above existing freight datasets.\n\nAnother startup, Peloton, a truck-platooning technology company, faced failure due to a brake manufacturer refusing certification for the trailing truck's brakes. This decision from the brake manufacturer ultimately blocked insurance coverage for the system. The co-managing partner noted that while the technology was sound, the lack of certification hindered progress.\n\nWhen asked what sets freight founders apart from other entrepreneurs, the co-managing partner emphasized that trucking operators are problem-solvers who excel under pressure. He emphasized that innovation is crucial for success in this industry, as stagnation could lead to failure. Looking ahead, quantum computing is seen as an underappreciated near-term opportunity for supply chain optimization, particularly in solving the classical traveling-salesman problem.",
  "summary": "Craig Dickman of TitletownTech joined FreightWaves Today to talk freight tech, capital discipline, and what actually stands out in this market. If you’re building, buying, or betting on logistics tech, what’s the one signal you trust most right now? TitletownTech, the early-stage venture fund launched in 2019 as a partnership between the Green Bay Packers […] The post Freight Tech Isn’t Dead –…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}