{
  "id": 9620388,
  "title": "Would You Pay $249 for a Water Pitcher? These Founders Are Betting You Will.",
  "url": "https://urgent.news/2026/09/24/would-you-pay-249-for-a-water-pitcher-these-founders-are-betting-you",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-24T18:13:20.000Z",
  "source": {
    "name": "Entrepreneur",
    "slug": "entrepreneur",
    "url": "https://www.entrepreneur.com/building-a-business/business-ideas/would-you-pay-249-for-a-water-pitcher-these-founders-are-betting-you-will"
  },
  "original_language": "en",
  "account": null,
  "summary": "Rorra founders Brian Keller and Charlie Carlisle just launched a plastic-free water pitcher. The first batch already sold out.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}