{
  "id": 9620017,
  "title": "Uber Mujeres Arrives in Colombia With Option to Request Female Drivers",
  "url": "https://urgent.news/2026/09/24/uber-mujeres-arrives-in-colombia-with-option-to-request-female-drivers",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-24T20:07:03.000Z",
  "source": {
    "name": "Colombia One",
    "slug": "colombia-one",
    "url": "https://colombiaone.com/2026/09/24/uber-mujeres-arrives-colombia/"
  },
  "original_language": "en",
  "account": "Uber Mujeres has launched in Colombia, a feature allowing female users to request rides from female drivers. Introduced on September 23, 2026, the service initially operates in Bogota, Medellin, and Cali. The option aims to increase women's mobility choices on the platform. When requesting a ride, users select \"Uber Mujeres,\" and the system prioritizes matching the trip with a female driver, though no guarantee is made. Future rides can also be scheduled with this preference. The feature expands on Uber's existing offerings like Uber Ellas, which allows female drivers to accept requests exclusively from women. By giving female users the ability to request female drivers, Uber Mujeres contributes to broader mobility options for women. The rollout follows Uber's efforts to support women's economic opportunities, such as the \"Juntas al volante\" program, and the Ellas feature. The company emphasizes that while Uber Mujeres improves the chances of connecting female users with female drivers, it cannot guarantee every ride will be assigned to a woman due to driver availability.",
  "summary": "Uber has launched Uber Mujeres in Colombia, a new feature that allows female users to request rides with a preference for female drivers. The feature began rolling out on Sept. 23, 2026, and is initially available in Bogota, Medellin and Cali. The option is designed to expand women’s mobility choices on the platform and can […]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}