{
  "id": 9609488,
  "title": "Purpose That Performs: Inside the Rare Beauty Blueprint",
  "url": "https://urgent.news/2026/09/24/purpose-that-performs-inside-the-rare-beauty-blueprint",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-24T18:26:29.000Z",
  "source": {
    "name": "Fast Company",
    "slug": "fast-company",
    "url": "https://www.fastcompany.com/91612783/purpose-that-performs-inside-the-rare-beauty-blueprint"
  },
  "original_language": "en",
  "account": null,
  "summary": "Rare Beauty entered one of the world’s most crowded categories and quickly became one of its most influential brands—not just by creating products people love but by building a business anchored in authenticity, community, and measurable impact. Founder Selena Gomez joins chief impact officer Elyse Cohen for a conversation about Rare Beauty’s trajectory, purpose-driven marketing , and the brand’s…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}