{
  "id": 9604703,
  "title": "Lili Reinhart’s ‘Love Hypothesis’ TikToks Got Her a ‘Smack on the Wrist’ – Then the Studio Loved Them",
  "url": "https://urgent.news/2026/09/24/lili-reinharts-love-hypothesis-tiktoks-got-her-a-smack-on-the-wrist",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-24T18:13:18.000Z",
  "source": {
    "name": "TheWrap",
    "slug": "thewrap",
    "url": "https://www.thewrap.com/creative-content/movies/the-love-hypothesis-lili-reinhart-tiktoks-interview/"
  },
  "original_language": "en",
  "account": "The success of the romantic comedy \"The Love Hypothesis\" in 2026 can be attributed to actress Lili Reinhart and her strategic use of TikTok. Reinhart, who served as an executive producer on the film, took it upon herself to create TikTok content while on set. Despite initially facing backlash, her posts quickly gained millions of views, leading to a change in studio policy. Producer Elizabeth Cantillon credited Reinhart for bringing a TikTok shooter onto the set, expanding the reach of the project. Reinhart herself admitted to her lack of expertise in social media but acknowledged the effectiveness of her approach. Director Claire Scanlon noted that Reinhart's early TikTok post significantly boosted anticipation for the film, even before the movie launched. This combination of Reinhart's social media savvy and Scanlon's efficient directing style led to the unexpected success of \"The Love Hypothesis.\"",
  "summary": "Reinhart, director Claire Scanlon and producer Elizabeth Cantillon tell TheWrap how the rom-com broke the mold The post Lili Reinhart’s ‘Love Hypothesis’ TikToks Got Her a ‘Smack on the Wrist’ – Then the Studio Loved Them appeared first on TheWrap .",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 3,
    "also_reported_by": [
      {
        "outlet": "The Hollywood Reporter",
        "title": "‘The Love Hypothesis’ Stars Lili Reinhart and Tom Bateman Want to Make You Believe in Love Again",
        "url": "https://urgent.news/2026/09/24/the-love-hypothesis-stars-lili-reinhart-and-tom-bateman-want-to-make",
        "published": "2026-09-24T20:35:36.000Z"
      },
      {
        "outlet": "Deadline",
        "title": "‘The Love Hypothesis’ Stars Lili Reinhart & Tom Bateman Break Down Olive’s “Climactic” Confession, Adam’s “Incredibly Brave” Confrontation & Love Profession Scene That “Sneaks In The Back Door”",
        "url": "https://urgent.news/2026/09/24/the-love-hypothesis-stars-lili-reinhart-tom-bateman-break-down-olives",
        "published": "2026-09-24T21:51:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}