{
  "id": 9601353,
  "title": "NFL explains fine of 49ers star over 'pour taste' chugging celebration",
  "url": "https://urgent.news/2026/09/24/nfl-explains-fine-of-49ers-star-over-pour-taste-chugging-celebration",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-24T18:12:02.000Z",
  "source": {
    "name": "Yahoo Sports",
    "slug": "yahoo-sports",
    "url": "https://sports.yahoo.com/articles/nfl-explains-fine-49ers-star-181202868.html"
  },
  "original_language": "en",
  "account": "Fullback Kyle Juszczyk played a crucial role in the San Francisco 49ers' 35-13 victory over the Miami Dolphins last Sunday, scoring a touchdown reception from Brock Purdy. However, his famous \"Juice\" celebration in the end zone has landed him in hot water with the NFL. Reportedly, the league has fined Juszczyk $14,926 for what they deemed to be an offensive demonstration. Juszczyk, who has been performing this celebration for years as a nod to his nickname, is appealing the fine according to ESPN's Adam Schefter. The NFL wrote in a letter to Juszczyk, \"Your imitation of chugging a beer constituted an offensive demonstration and could reasonably be construed as being in poor taste.\" Despite the celebration involving chugging, Juszczyk does not indicate what he would hypothetically be drinking if he were to drink, which makes the fine and its timing quite puzzling. Teammates George Kittle and JJ Watt defended Juszczyk after the fine, with Kittle stating he doesn't drink beer but is a good guy. Others, including JJ Watt, jokingly suggested that Juszczyk's celebration could be interpreted as him drinking \"Juice\". It remains to be seen whether Juszczyk will succeed in his appeal, but he may have plenty of money to spare with the fine amount.",
  "summary": "Kyle Juszczyk got hit with a questionable fine",
  "key_points": [
    "San Francisco 49ers fullback Kyle Juszczyk fined $14,926",
    "NFL deemed chugging celebration offensive and in poor taste",
    "Juszczyk appealing fine, teammates defend him"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}