{
  "id": 9597461,
  "title": "India’s wedding economy grows bigger as curated expos reshape how couples plan",
  "url": "https://urgent.news/2026/09/24/indias-wedding-economy-grows-bigger-as-curated-expos-reshape-how",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-24T17:16:27.000Z",
  "source": {
    "name": "Times of India",
    "slug": "times-of-india",
    "url": "https://timesofindia.indiatimes.com/life-style/fashion/luxury/indias-wedding-economy-is-getting-bigger-and-more-global-how-curated-expos-are-changing-the-way-couples-discover-plan-and-celebrate/articleshow/134466986.cms"
  },
  "original_language": "en",
  "account": "India's wedding economy is experiencing significant growth, driven by curated exhibition events and an expanding ecosystem of vendors. The VanVivah World's Largest Wedding Expo in Delhi featured over 150 exhibitors and 70,000 sq. ft. of dedicated exhibition space, reflecting the evolving nature of weddings in India.\n\nWeddings are no longer just traditional ceremonies organized by families and local vendors. They have transformed into complex celebrations involving various sectors such as fashion, jewelry, beauty, décor, hospitality, travel, entertainment, technology, photography, food, and destination experiences. As weddings become larger, more personalized, and increasingly global, the traditional search for individual vendors is being replaced by curated experiences where couples can compare ideas, discover destinations, meet designers, and create an entire celebration under one roof.\n\nThe wedding services market in India reached US$32.98 billion in 2025 and is projected to grow to US$92.67 billion by 2034, representing a compound annual growth rate (CAGR) of 12.16% from 2026 to 2034. The destination-wedding segment is expanding rapidly, with IMARC estimating the Indian destination wedding market at US$4.3 billion in 2025, growing to US$26.6 billion by 2034 and a CAGR of 21.87%.\n\nGaurav Mudgal, Managing Director of Black Rock Hotels & Resorts, highlights that India's wedding economy is no longer solely driven by hospitality or wedding planners. A larger ecosystem has emerged, encompassing hotels, designers, jewelry houses, fashion and beauty brands, entertainment companies, photographers, technology platforms, travel specialists, and luxury and lifestyle brands. The ability to combine global ideas with deeply local celebrations is becoming a defining characteristic of India's wedding industry.\n\nThe growth of the wedding economy can be attributed to the changing perception of weddings among couples. Weddings are now viewed as multi-day events with multiple functions, each having its own visual identity, menus, outfits, entertainment, and guest experience. Social media has accelerated this shift, exposing couples to a wide array of weddings from around the world and setting specific expectations for their own celebrations.\n\nThis shift has created opportunities for an extensive network of specialists, including bridal couture designers, jewelry houses, makeup artists, photographers, cinematographers, planners, decorators, invitation designers, florists, artists, entertainers, chefs, hotels, resorts, travel companies, transportation providers, and technology platforms. As the ecosystem expands, discovering the right options becomes increasingly challenging.\n\nCurated wedding expos address this challenge by bringing multiple parts of the wedding ecosystem into one physical environment. Instead of relying on personal recommendations, family networks, social media noise, individual appointments, and digital platforms, a wedding expo offers a discovery platform where couples can meet, interact with, and experience the finest wedding brands in a more organized and meaningful way. However, despite the industry's worth of over 50,000 crore rupees, there is still no large-scale national expo that brings together all these stakeholders like an Auto Expo or Ahhaar do for their respective industries.",
  "summary": "India’s wedding economy is getting bigger. But it is also becoming more connected, more experiential and more global. And the places where couples discover those possibilities are evolving along with it.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}