{
  "id": 9595404,
  "title": "Kweichow Zhenjiu Partners with CDF Cruise to Host Exclusive Tasting Event Aboard “Adora Magic City”",
  "url": "https://urgent.news/2026/09/24/kweichow-zhenjiu-partners-with-cdf-cruise-to-host-exclusive-tasting-9595404",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-24T17:06:36.000Z",
  "source": {
    "name": "Arabian Post",
    "slug": "arabian-post",
    "url": "https://thearabianpost.com/kweichow-zhenjiu-partners-with-cdf-cruise-to-host-exclusive-tasting-event-aboard-adora-magic-city/"
  },
  "original_language": "en",
  "account": "ZJLD Group Inc., a prominent Chinese baijiu enterprise listed on the Hong Kong Stock Exchange, has announced a significant partnership with CDF Cruise to host an exclusive tasting event aboard the cruise ship Adora Magic City. The event, themed \"Timeless Brew, Maritime Legend – Exclusive Zhenjiu Tasting on Adora Magic City,\" took place from September 12 to 16, targeting high-net-worth individuals and duty-free consumers.\n\nThis collaboration marks a milestone in ZJLD's \"go-global\" strategy by utilizing the cruise as an international showcase, while simultaneously upgrading its business model from a traditional supply-only approach to a more comprehensive co-creation model. During the event, Zhenjiu's flagship products, \"Da Zhen · Zhenjiu\" and \"NEWS Oak-Aged Craft Beer,\" made their international debut, emphasizing the brand's dedication to quality and cultural heritage.\n\nZhenjiu, ZJLD's flagship brand, has consistently ranked among China's top sauce-aroma baijiu brands. The company operates four baijiu brands in China and prides itself on preserving traditional brewing techniques while creating innovative consumer experiences. The Head of International Business at ZJLD emphasized the potential of cruise ships as a premium cross-border spending scenario, highlighting the event's role in integrating brand heritage with global distribution channels and showcasing the unique charm of Chinese baijiu to international markets.",
  "summary": "Empowering Brand Globalization Through Innovative Premium Consumer Experiences HONG KONG SAR - Media OutReach Newswire - 24 September 2026 - ZJLD Group Inc. (\"ZJLD\" or the \"Company\", together with the Company's subsidiaries, collectively the \"Group\") (SEHK stock code: 06979.HK), a flagship enterprise in China's baijiu industry and the first baijiu company listed on the Hong Kong Stock Exchange,…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Arabian Post",
        "title": "Kweichow Zhenjiu Partners with CDF Cruise to Host Exclusive Tasting Event Aboard “Adora Magic City”",
        "url": "https://urgent.news/2026/09/24/kweichow-zhenjiu-partners-with-cdf-cruise-to-host-exclusive-tasting",
        "published": "2026-09-24T17:06:36.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}