{
  "id": 9592332,
  "title": "How marketers are innovating in the age of intelligence",
  "url": "https://urgent.news/2026/09/24/how-marketers-are-innovating-in-the-age-of-intelligence",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-24T17:20:12.000Z",
  "source": {
    "name": "Digiday",
    "slug": "digiday",
    "url": "https://digiday.com/sponsored/how-marketers-are-innovating-in-the-age-of-intelligence/"
  },
  "original_language": "en",
  "account": "Artificial intelligence is transforming the way companies operate, forcing marketers to rethink their strategies, habits, and workflows. However, as with previous technological advancements, implementing new tools often involves uncertainty until their benefits become evident. Anthony Pappas, Chief Marketing Officer at DXC Technology, recalls his early experiences with emerging technologies. \"When Netscape was new, e-commerce was unproven, and the internet felt like the Wild West, I worked with companies building websites. I remember people saying, 'I'm never going to put my credit card on the internet.' It sounds funny now, but I hear echoes of that fear when people talk about AI.\" In this interview, Pappas shares his insights on integrating AI into their operations, embracing uncertainty, and striking a balance between technology and human expertise. Read the full article on digiday.com. Sign up for Digiday newsletters to stay informed about media, marketing, and the future of television.",
  "summary": "As artificial intelligence reshapes how businesses work, marketers are rethinking the tools, habits and workflows that drive innovation. But as with past technological shifts, adopting new tools often means navigating uncertainty before their value becomes clear. “Early in my career, I worked with companies building websites when Netscape was new, e-commerce was unproven and the […]",
  "key_points": [
    "AI is reshaping marketing strategies and workflows",
    "Marketers face uncertainty when adopting new tools",
    "Anthony Pappas shares insights on AI integration"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}