{
  "id": 9590430,
  "title": "Los Angeles Dodgers’ Mookie Betts Signs With 3 Arts Sports and Sanders Sports & Entertainment",
  "url": "https://urgent.news/2026/09/24/los-angeles-dodgers-mookie-betts-signs-with-3-arts-sports-and-sanders-9590430",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-24T16:47:59.000Z",
  "source": {
    "name": "TheWrap",
    "slug": "thewrap",
    "url": "https://www.thewrap.com/culture-lifestyle/sports/dodgers-mookie-betts-signs-3-arts-sports-sanders-sports-entertainment/"
  },
  "original_language": "en",
  "account": "Los Angeles Dodgers star Mookie Betts has entered into a new partnership with 3 Arts Sports and Sanders Sports & Entertainment for his personal representation. Under this arrangement, the two firms will handle the four-time World Series champion's endorsements, brand collaborations, and business development. This comes at a time when Betts, an eight-time MLB All-Star and entrepreneur, aims to broaden his business presence beyond the baseball field. Both 3 Arts Sports and Sanders Sports & Entertainment are targeting his personal branding and entrepreneurial ventures. This shift in Betts' career signifies a focus on long-term creative ownership and global brand expansion. \"Mookie Betts is a generational talent on the field and an incredibly forward-thinking entrepreneur off it. We are thrilled to collaborate across sports and entertainment to build a comprehensive strategy for one of baseball’s most enduring icons,\" said Brian Weinstein, co-CEO of 3 Arts Entertainment, and Doug Sanders, founder and president of Sanders Sports & Entertainment. Betts has joined the roster of 3 Arts Sports alongside other prominent sports figures such as Travis Kelce, WNBA player Sophie Cunningham, and NFL star Jayden Daniels. \"I've always believed in surrounding myself with people who understand my vision and bring expertise in areas where I can continue to grow,\" Betts stated. \"As the opportunities around me have continued to evolve, it felt important to build a specialized team that could help me navigate and develop those opportunities the right way. I'm excited to have 3 Arts Sports and SSE alongside me and to have the right people in place to support everything I'm building off the field.\"",
  "summary": "The firms will manage the baseball star's personal brand, endorsements and business development The post Los Angeles Dodgers’ Mookie Betts Signs With 3 Arts Sports and Sanders Sports & Entertainment appeared first on TheWrap .",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 5,
    "also_reported_by": [
      {
        "outlet": "Deadline",
        "title": "L.A. Dodgers Star Mookie Betts Signed By 3 Arts Sports & SSE",
        "url": "https://urgent.news/2026/09/24/l-a-dodgers-star-mookie-betts-signed-by-3-arts-sports-sse",
        "published": "2026-09-24T15:30:00.000Z"
      },
      {
        "outlet": "The Hollywood Reporter",
        "title": "Dodgers Star Mookie Betts Signs With 3 Arts Sports",
        "url": "https://urgent.news/2026/09/24/dodgers-star-mookie-betts-signs-with-3-arts-sports",
        "published": "2026-09-24T15:47:16.000Z"
      },
      {
        "outlet": "Yahoo Sports",
        "title": "Los Angeles Dodgers’ Mookie Betts Signs With 3 Arts Sports and Sanders Sports & Entertainment",
        "url": "https://urgent.news/2026/09/24/los-angeles-dodgers-mookie-betts-signs-with-3-arts-sports-and-sanders",
        "published": "2026-09-24T16:47:59.000Z"
      },
      {
        "outlet": "Variety",
        "title": "Los Angeles Dodgers’ Mookie Betts signs with 3 Arts Sports and Sanders Sports & Entertainment",
        "url": "https://urgent.news/2026/09/24/los-angeles-dodgers-mookie-betts-signs-with-3-arts-sports-and-sanders-9607093",
        "published": "2026-09-24T18:42:23.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}