{
  "id": 9579541,
  "title": "Muthoot Fincorp bags BCCI title sponsorship rights for Indian cricket until 2028",
  "url": "https://urgent.news/2026/09/24/muthoot-fincorp-bags-bcci-title-sponsorship-rights-for-indian-cricket",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-24T16:05:00.000Z",
  "source": {
    "name": "Yahoo Sports",
    "slug": "yahoo-sports",
    "url": "https://sports.yahoo.com/articles/muthoot-finance-bags-bcci-title-160500720.html"
  },
  "original_language": "en",
  "account": null,
  "summary": "Muthoot Finance Limited has secured the title sponsorship rights for Indian cricket until 2028, as reported by Yahoo Sports. The agreement covers around 35 home internationals, including 10 Tests, 12 ODIs, and 13 T20Is. The deal begins with a three-match ODI series against the West Indies and will extend through the BCCI's new commercial cycle, which runs until March 2028. This sponsorship joins a growing list of bilateral cricket sponsors for India, which already includes Campa, SBI Life, and ChatGPT. The sponsorship will cover Team India's home tours against West Indies, Sri Lanka, and Zimbabwe.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Gulf News",
        "title": "Kerala’s Muthoot Fincorp bags Team India’s title sponsorship rights",
        "url": "https://urgent.news/2026/09/24/keralas-muthoot-fincorp-bags-team-indias-title-sponsorship-rights",
        "published": "2026-09-24T13:36:38.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}