{
  "id": 9577431,
  "title": "Wayfair ups investment in sports for values-focused brand platform",
  "url": "https://urgent.news/2026/09/24/wayfair-ups-investment-in-sports-for-values-focused-brand-platform",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-24T15:26:00.000Z",
  "source": {
    "name": "Marketing Dive",
    "slug": "marketing-dive",
    "url": "https://www.marketingdive.com/news/wayfair-ups-investment-in-sports-for-values-focused-brand-platform/831231/"
  },
  "original_language": "en",
  "account": null,
  "summary": "The retailer, which sees over 60% of orders come from mobile, has teamed with quarterback Matthew Stafford for “Wayfair Delivers.”",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}