{
  "id": 9575845,
  "title": "Fewer Indians plan to raise festive budgets in 2026, but high spenders grow: Survey",
  "url": "https://urgent.news/2026/09/24/fewer-indians-plan-to-raise-festive-budgets-in-2026-but-high-spenders",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-24T15:45:33.000Z",
  "source": {
    "name": "The Economic Times - Economy",
    "slug": "the-economic-times-economy",
    "url": "https://economictimes.indiatimes.com/news/economy/indicators/fewer-indians-plan-to-raise-festive-budgets-in-2026-but-high-spenders-grow-survey/articleshow/134466054.cms"
  },
  "original_language": "en",
  "account": "New Delhi: The InMobi Advertising annual survey reveals that fewer Indians intend to boost their festive budgets in 2026, despite an increase in high-spending consumers. The percentage of individuals willing to spend over Rs 50,000 for the upcoming festive season has risen by 2 percentage points. However, the total number of consumers looking to elevate their budget has declined.\n\nAn estimated 60% of shoppers plan to make purchases one month prior to the festivals, with 29% intending to buy within a week of the start. Eighty-seven percent of Indian consumers have raised their festive shopping budgets compared to last year's 83%.\n\nInterestingly, millennials are more inclined towards AI for shopping decisions than Gen Z, even though AI-assisted brand discovery and decision-making are gaining popularity across all age groups. Millennials are also more enthusiastic about AI-based recommendations for festive looks and products, showing a 10 percentage point advantage over Gen Z in this regard.",
  "summary": "A recent survey shows a decrease in the number of Indians looking to boost their festive budgets for 2026. While the willingness to spend over Rs 10,000 remains unchanged, the high-ticket segment increased marginally. Purchasing confidence is notably higher among Android users compared to iOS users this year. Consumers in tier-2 cities are leading the mid-budget spending category, reflecting…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}