{
  "id": 9568884,
  "title": "Big-Box Briefing: Best Buy puts CTV at the center of its retail media pitch",
  "url": "https://urgent.news/2026/09/24/big-box-briefing-best-buy-puts-ctv-at-the-center-of-its-retail-media",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-24T14:00:00.000Z",
  "source": {
    "name": "Modern Retail",
    "slug": "modern-retail",
    "url": "https://www.modernretail.co/marketing/big-box-briefing-best-buy-puts-ctv-at-the-center-of-its-retail-media-pitch/"
  },
  "original_language": "en",
  "account": "Best Buy is focusing on expanding its retail media offerings by emphasizing its Connected TV (CTV) capabilities. At its annual showcase event, the company unveiled Best Buy CTV, a new advertising solution that integrates its first-party shopper audiences, device ownership data, and purchase-intent signals with premium CTV inventory from partners like LG, Roku, and Amazon. This innovative approach allows advertisers to access advertising inventory on Insignia TVs, the in-house TV brand owned by Best Buy, which run the Amazon Fire TV operating system.\n\nIn addition to CTV, Best Buy also announced plans to launch on TikTok Shop in late October and expand its Best Buy Creator program. These initiatives aim to provide advertisers with unique, high-quality inventory solutions, catering to various media needs beyond traditional lower-funnel advertising placements.\n\nAs Best Buy's Chief Ads and Media Officer, Lisa Valentino, explains, the company's CTV offering is designed to offer marketers a fresh perspective on Best Buy, enabling them to solve media problems across all channels. With over five years of experience at Disney, Valentino is now tasked with shaping Best Buy's advertising and media strategies under the new CEO, Jason Bonfig.\n\nThe growth of Best Buy's retail media business is anticipated to be double-digit this year, as the company continues to expand its supply of ad inventory. By leveraging its extensive reach and data capabilities, Best Buy aims to increase the value advertisers receive from its retail media network.",
  "summary": "Best Buy is increasingly putting its electronics roots at the heart of its retail media pitch. On Wednesday, Best Buy held its annual showcase event highlighting what’s coming up in its retail media business — including a new part of its advertising business that the company is branding as Best Buy CTV.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}