{
  "id": 9564636,
  "title": "Kerala’s Muthoot Fincorp bags Team India’s title sponsorship rights",
  "url": "https://urgent.news/2026/09/24/keralas-muthoot-fincorp-bags-team-indias-title-sponsorship-rights",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-24T13:36:38.000Z",
  "source": {
    "name": "Gulf News",
    "slug": "gulf-news",
    "url": "https://gulfnews.com/sport/cricket/keralas-muthoot-fincorp-bags-team-indias-title-sponsorship-rights-1.500686633"
  },
  "original_language": "en",
  "account": null,
  "summary": "Muthoot Fincorp has acquired the title sponsorship rights for Indian cricket for the next two home seasons. The sponsorship, understood to be branded as ‘Blue Muthoot’, was negotiated at a base price of Rs48.5 million per match. However, sources suggest the final value could be lower than the base price. The exact figure is expected to be confirmed when the BCCI formally announces the agreement,…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Yahoo Sports",
        "title": "Muthoot Fincorp bags BCCI title sponsorship rights for Indian cricket until 2028",
        "url": "https://urgent.news/2026/09/24/muthoot-fincorp-bags-bcci-title-sponsorship-rights-for-indian-cricket",
        "published": "2026-09-24T16:05:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}