{
  "id": 9562984,
  "title": "Jenny Hoyos wants to be your internet best friend. YouTube wants to make that easier.",
  "url": "https://urgent.news/2026/09/24/jenny-hoyos-wants-to-be-your-internet-best-friend-youtube-wants-to",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-24T13:03:09.000Z",
  "source": {
    "name": "Mashable",
    "slug": "mashable",
    "url": "https://mashable.com/life/jenny-hoyos-youtube-community-features-creators"
  },
  "original_language": "en",
  "account": "Jenny Hoyos, a popular YouTube creator with over 12 million subscribers, aspires to be an ever-present figure in her viewers' lives. She wants her fans to feel like she is accessible 24/7, responding to comments and posting content frequently. To achieve this level of intimacy with her audience, Hoyos has built a strong support team, including community managers and individuals handling various tasks. Although she personally conducts live streams, she cannot outsource her on-camera presence.\n\nHoyos emphasizes the importance of maintaining these connections, as the casual interactions may seem simple but require a complex operation behind the scenes. Recognizing this, YouTube is working on new features to facilitate community building and interaction among creators and fans. These updates include members-only Communities, reaction GIFs, voice-to-text comments, and improved livestream discovery. These tools are aimed at making it easier for creators to engage with their audiences and for viewers to participate in these interactions.\n\nDespite the potential monetization opportunities, Hoyos is cautious about directly monetizing her relationship with her audience. She prefers offering channel memberships, which primarily serve to help fans stand out during live streams and receive more attentiveness from her. This approach allows her to maintain her connection with her viewers while still providing additional benefits.",
  "summary": "As creator audiences grow, YouTube is building more ways to keep those relationships feeling personal — and to help creators make money.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}