{
  "id": 9560904,
  "title": "Amazon Brings Walmart Orders Into Seller Central",
  "url": "https://urgent.news/2026/09/24/amazon-brings-walmart-orders-into-seller-central",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-24T13:00:21.000Z",
  "source": {
    "name": "PYMNTS",
    "slug": "pymnts",
    "url": "https://www.pymnts.com/amazon/2026/amazon-brings-walmart-orders-into-seller-central/"
  },
  "original_language": "en",
  "account": "Amazon announced on Thursday that it will integrate Walmart orders into its Seller Central platform, allowing marketplace sellers to manage orders and shipment tracking from various e-commerce channels, including eBay, Shopify, TikTok, and Walmart, all within one workspace. This move is expected to ease the burden on sellers who manage multiple sales channels, as they will no longer have to navigate separate dashboards for order management, product listings, and shipment tracking.\n\nAccording to Amazon executives, this integration is a response to the growing trend of merchants operating across multiple channels, with over 95% of independent sellers in Amazon's store selling through multiple platforms. This integration will enable sellers to view sales and orders across channels, arrange fulfillment from Seller Central, and manage product listings and advertising spending in a centralized dashboard. The new tools will be rolled out gradually and free of charge to sellers.\n\nThe integration of Walmart orders into Seller Central is notable, as it allows merchants to manage sales on a competitor's platform from within Amazon's software. This feature is set to roll out first to U.S. sellers at no additional cost, with additional channels and features to be added over the coming months and into 2027.",
  "summary": "Maybe that Amazon-Walmart rivalry isn’t so fierce after all. Amazon announced Thursday morning (Sept. 24) that it will let marketplace sellers manage orders and shipment tracking from eBay, Shopify, TikTok and Walmart inside Seller Central, extending its seller dashboard to the other places merchants do business. According to several Amazon executives, sellers in its U.S. […] The post Amazon…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}