{
  "id": 9560148,
  "title": "Amroha's GI-Tagged Dholaks, Sev & Handicrafts To Shine At UP International Trade Show 2026",
  "url": "https://urgent.news/2026/09/24/amrohas-gi-tagged-dholaks-sev-handicrafts-to-shine-at-up",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-24T12:37:56.000Z",
  "source": {
    "name": "Free Press Journal",
    "slug": "free-press-journal",
    "url": "https://www.freepressjournal.in/uttar-pradesh/amrohas-gi-tagged-dholaks-sev-handicrafts-to-shine-at-up-international-trade-show-2026"
  },
  "original_language": "en",
  "account": "Amroha, located in Uttar Pradesh, is set to showcase its traditional crafts, handloom products, and local culinary delights at the upcoming Uttar Pradesh International Trade Show (UPITS-2026). The trade fair, held from September 25 to 29 at India Expo Center and Mart in Greater Noida, will feature 6 prominent units and entrepreneurs from the district.\n\nThe district's famed GI-tagged musical instruments, such as dholaks, are expected to draw interest from global buyers, along with its renowned Sev (a crispy, traditional namkeen) under the 'One District One Cuisine' (ODOC) scheme. Wooden handicrafts, blankets, and handloom products will also be on display, providing a platform for local artisans to connect with international buyers and supply chains.\n\nM/s Artisan Welfare Society, under the GI-tagged category, will display handmade dholaks made from mango and sheesham wood, while M/s Famous Sweets Center will showcase Amroha's famous namkeen sev. The Uttar Pradesh International Trade Show aims to promote the district's products directly to B2B buyers, create new employment opportunities, and support global branding through various policies and schemes.",
  "summary": "Amroha, September 24: The traditional crafts, handloom and local flavors of Amroha district will make their mark at the fourth edition of the Uttar Pradesh International Trade Show (UPITS-2026), being organized from September 25 to 29 at India Expo Center and Mart in Greater Noida. A total of 6 prominent units and entrepreneurs from Amroha have been selected for the mega trade fair being…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}