{
  "id": 9546217,
  "title": "PhonePe to hire 20k frontline sales person for Bharat market",
  "url": "https://urgent.news/2026/09/24/phonepe-to-hire-20k-frontline-sales-person-for-bharat-market",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-24T10:53:12.000Z",
  "source": {
    "name": "YourStory",
    "slug": "yourstory",
    "url": "https://yourstory.com/2026/09/phonepe-to-hire-20k-frontline-sales-person-for-bharat-market"
  },
  "original_language": "en",
  "account": "PhonePe announced on Thursday plans to expand its merchant network in India's rural areas, with the goal of hiring over 20,000 frontline sales personnel in the coming year. The company also intends to deploy more than 50 lakh payment devices, with approximately half of these devices to be installed in rural India. This expansion is made possible through the recently introduced MDR framework, which allocates 5% of the MDR amount collected towards small merchant expansion, particularly in deep rural regions and Tier 6 towns. The implementation of new labour codes has also facilitated PhonePe's ability to hire more efficiently, streamlining compliance processes and enabling the rapid onboarding of a large workforce. As India continues to build its extensive digital payments ecosystem, PhonePe's expansion aims to bring digital payment acceptance to smaller towns and villages, onboarding numerous small merchants into the formal financial system and providing them with access to formal financial services such as credit.",
  "summary": "PhonePe plans to deploy 50 lakh payment devices with 50% of them in rural India.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "The Economic Times - Top News",
        "title": "Bharat Dynamics shares rise 2% in a weak market after bagging Rs 811 crore order from Ministry of Defence",
        "url": "https://urgent.news/2026/09/24/bharat-dynamics-shares-rise-2-in-a-weak-market-after-bagging-rs-811",
        "published": "2026-09-24T04:19:01.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}