{
  "id": 9534505,
  "title": "‘No one has Jigra to watch that film’: Shah Rukh shoots down Alia Bhatt’s idea",
  "url": "https://urgent.news/2026/09/24/no-one-has-jigra-to-watch-that-film-shah-rukh-shoots-down-alia-bhatts",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-24T10:11:43.000Z",
  "source": {
    "name": "The Indian Express",
    "slug": "the-indian-express",
    "url": "https://indianexpress.com/article/entertainment/bollywood/shah-rukh-khan-takes-a-dig-at-alia-bhatt-jigra-she-calls-ranbir-kapoor-nadaan-parinday-10892143/"
  },
  "original_language": "en",
  "account": "Shah Rukh Khan, Ranbir Kapoor, and Alia Bhatt have once again captured the internet's attention with their latest advertisement. The trio pitched their own film ideas to promote a steel rod brand. The amusing ad began with the actors sitting for a meeting, where veteran actor Bijendra Kala proposed a dance-and-promote idea. However, the actors all disagreed with Kala's suggestion and presented their own unique pitches from their previous films. Shah Rukh suggested, \"Don ko 12 mulkon ki police ne gher liya hai, par vo ghar tod nahi pa rahe,\" implying that despite strong efforts, people can't achieve certain goals. Ranbir took a jab at Shah Rukh, saying, \"Iss ad ko jhelna mushkil hi nahi, namumkin hai,\" and added, \"Ek Rockstar hota hai, apni life ka best performance deta hai, duniya hila deta hai, par stage nahi hilta,\" suggesting that promoting the brand on stage is impossible. Alia then playfully roasted her husband, exclaiming, \"O nadan parinde, beth ja.\" Finally, Shah Rukh quipped, \"Sir, mera wala simple, ek ladki hai, uska bhai jail mein hai, par vo jail tod nahi pa rahi,\" proposing a story about a woman freeing her jailed brother. The ad concluded with the actors dancing to a signature step, gaining widespread popularity on Reddit and other social media platforms.",
  "summary": null,
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Daily Times",
        "title": "Shah Rukh Khan remains India’s richest actor",
        "url": "https://urgent.news/2026/09/24/shah-rukh-khan-remains-indias-richest-actor",
        "published": "2026-09-24T09:47:41.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}