{
  "id": 9533712,
  "title": "Google, Microsoft and DSV join ZEMBA initiative",
  "url": "https://urgent.news/2026/09/24/google-microsoft-and-dsv-join-zemba-initiative",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-24T10:00:55.000Z",
  "source": {
    "name": "Hellenic Shipping News",
    "slug": "hellenic-shipping-news",
    "url": "https://www.hellenicshippingnews.com/google-microsoft-and-dsv-join-zemba-initiative/"
  },
  "original_language": "en",
  "account": "Technology giants Microsoft, Google, and logistics company DSV have entered the Zero Emission Maritime Buyers Alliance (ZEMBA) to cut Scope 3 emissions stemming from their supply chains. The alliance seeks to reduce emissions by bidding for shipping services that utilize low- or zero-emission bunker fuels. Hapag-Lloyd, a shipping line, successfully used liquefied biomethane in ZEMBA's first tender, and secured another tender in December 2025 alongside North Sea Container Line (NCL) for e-fuels in 2027. Hapag-Lloyd aims to employ e-methanol on one transoceanic route, while NCL will utilize green ammonia on a European trade lane. Collectively, these two shipping companies anticipate reducing around 120,000 metric tons of greenhouse gas emissions over a three-year period starting in 2027. ZEMBA members will pay a higher price for the resulting emissions reductions, which will be distributed to participating cargo owners through a book-and-claim system. ZEMBA's December announcement highlighted the increasing interest from cargo owners in supporting the adoption of scalable zero- and near-zero-emission hydrogen-based fuels in container shipping. Christina Foss, a senior director at DSV, emphasized that joining the alliance will enable the company to collaborate with other members and expedite the transition to lower-emission ocean freight.",
  "summary": "Global technology companies Microsoft and Google, and logistics firm DSV have joined the Zero Emission Maritime Buyers Alliance (ZEMBA) as they seek to reduce their Scope 3 supply chain emissions. ZEMBA pools demand from cargo owners and runs tenders for shipping services that use low- and zero-emission bunker fuels to reduce emissions. Hapag-Lloyd used liquefied ...",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}