{
  "id": 9529491,
  "title": "Amanda Holden sofa range lifts DFS as profit jumps",
  "url": "https://urgent.news/2026/09/24/amanda-holden-sofa-range-lifts-dfs-as-profit-jumps",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-09-24T08:59:02.000Z",
  "source": {
    "name": "City AM",
    "slug": "city-am",
    "url": "https://www.cityam.com/amanda-holden-sofa-range-lifts-dfs-as-profit-jumps/"
  },
  "original_language": "en",
  "account": "DFS, the London-listed furniture store, has seen its profits soar by a third after teaming up with media personality Amanda Holden. The collaboration includes a range of three sofas: the 'showstopper,' the 'luvvie,' and the 'olivier.' Steve Johnson, DFS chairman, stated that Holden's involvement has helped keep the brand at the top of consumers' minds. Despite a subdued demand environment, DFS's exclusive brand partnerships are proving popular with customers. The retailer reported a 2.6% revenue increase to £1bn in the year to June, and pre-tax profit rose by a third to £43.7m. DFS CEO Tim Stacey emphasized that upholstered furniture remains the core of the company, aiming to expand exclusive brand partnerships, penetrate new customer segments, and improve the customer experience. DFS also owns Sofology, a sofa brand that grew its sales by 2.9% to £306m. The company is targeting a £5bn share of the home market, with plans to grow its Sofa Delivery Company, which delivered £800,000 in sales last year. Despite the challenge posed by high summer temperatures, DFS remains on track to achieve £1.4bn in revenue in the medium term. Analysts at Panmure Liberum and Peel Hunt have praised DFS's strong margin performance and market share gains.",
  "summary": "DFS has toasted its partnership with media personality Amanda Holden as the sofa seller saw profits jump by a third. The London-listed furniture store said its collaboration with the Britain’s Got Talent judge, which includes a range of three Amanda Holden-branded sofas, has lifted its performance. Steve Johnson, chairman of DFS, said that its partnership [...]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}