{
  "id": 9525525,
  "title": "Morph Brand launches Vera cookware featuring engraved titanium cooking surface",
  "url": "https://urgent.news/2026/09/24/morph-brand-launches-vera-cookware-featuring-engraved-titanium",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-24T08:29:03.000Z",
  "source": {
    "name": "Vietnam Investment Review",
    "slug": "vietnam-investment-review",
    "url": "https://vir.com.vn/morph-brand-launches-vera-cookware-featuring-engraved-titanium-cooking-surface-161344.html"
  },
  "original_language": "en",
  "account": "Singapore-based cookware company Morph Brand has launched a new line of cookware called Vera, featuring an engraved titanium cooking surface. The Vera Pan, Vera Wok, and Vera Soup Pot are the products in the line. These pans use a unique AeroGrid texture on the titanium surface, which Morph Brand claims reduces the contact area between food and the pan, allowing for cooking with less oil. Unlike traditional non-stick coatings, the Titanium surface is engraved rather than coated, eliminating the need for per- and polyfluoroalkyl substances (PFAS) or polytetrafluoroethylene (PTFE). This makes the Vera cookware an attractive option for consumers concerned about PFAS in their kitchenware. The launch is supported by a crowdfunding campaign on Kickstarter, where customers can find product specifications, pricing, and estimated delivery dates.",
  "summary": "Consumer product startup Morph Brand introduced its Vera cookware line in Singapore utilizing an engraved pure titanium surface to eliminate conventional chemical non stick coatings",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}