{
  "id": 951755,
  "title": "The pros and cons of taking on private equity",
  "url": "https://urgent.news/2026/08/15/the-pros-and-cons-of-taking-on-private-equity",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-15T04:00:00.000Z",
  "source": {
    "name": "Modern Retail",
    "slug": "modern-retail",
    "url": "https://www.modernretail.co/operations/the-pros-and-cons-of-taking-on-private-equity/"
  },
  "original_language": "en",
  "account": "For many founder-led brands, reaching major retail is the ultimate goal of sustainable growth. Some achieve this by taking on additional debt or venture capital, while others opt to bring in private equity investors to share the expenses.\n\nIn a recent interview, Andrea Faulkner Williams, co-founder and president of baby care brand Tubby Todd, shared her perspective on the strategic decision to sell a majority stake to private equity firm NexPhase Capital in 2022. After launching in 2014 and growing the brand through a direct-to-consumer community approach, the co-founders felt that bringing in investors would accelerate their retail expansion.\n\nDespite the sale of a majority stake, Faulkner Williams and her co-founder have maintained their leadership roles within the company. They continue to drive Tubby Todd's growth in retail, including a recent Target store launch.",
  "summary": "On this week's Modern Retail Podcast, the co-founder of baby care brand Tubby Todd explains how private equity fueled its shift from DTC to Target shelves.",
  "key_points": [
    "Tubby Todd sold majority stake to private equity firm NexPhase Capital in 2022.",
    "Founders retained leadership roles after stake sale.",
    "Brand expanded retail presence, including Target store launch."
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}