{
  "id": 9510903,
  "title": "Reykjavík-based 50skills raises €5.3 million to scale its AI-powered HR workflow automation platform",
  "url": "https://urgent.news/2026/09/24/reykjavik-based-50skills-raises-5-3-million-to-scale-its-ai-powered",
  "topic": "ai",
  "section": "AI",
  "published": "2026-09-24T06:57:37.000Z",
  "source": {
    "name": "EU-Startups",
    "slug": "eu-startups",
    "url": "https://www.eu-startups.com/2026/09/reykjavik-based-50skills-raises-e5-3-million-to-scale-its-ai-powered-hr-workflow-automation-platform/"
  },
  "original_language": "en",
  "account": "Reykjavik-based 50skills has secured a €5.3 million ($6 million) funding round to expand its AI-driven HR workflow automation platform. The investment was led by Frumtak Ventures, Swiss Post Ventures, Avant, and DRD Investments. Ásthildur Otharsdóttir, Frumtak Ventures Partner and Chair of the 50skills board, stated that 50skills has transformed years of customer feedback into a platform organizations rely on for people operations. Ásthildur added that as AI transforms work, the companies succeeding will be those that integrate people, workflows, and AI agents safely and effectively, highlighting 50skills' product, domain expertise, and customer traction to lead this shift.\n\n50skills, founded in 2017, develops an infrastructure for people and AI agents to collaborate on processes. HR teams can design and execute employee experiences across existing systems using the platform. 50skills combines deterministic workflows, AI agents, and human oversight, ensuring governance and security for HR and people operations. The company's platform allows HR teams to articulate desired processes, which are then transformed into operational workflows connected to the organization's systems. Automation handles predictable tasks, while AI agents tackle interpretation-required steps, and humans maintain control over decisions needing human judgment.\n\nCo-founder and CEO Kristján Freyr Kristjánsson explained that AI is reshaping how organizations create value, and 50skills aims to make this practical for HR teams. The company offers two products: Hire, an applicant tracking system, and Journeys, an AI-powered platform for building and running people processes. HR teams describe the desired process in simple language; the platform creates, executes, and records every step of the process. 50skills claims over 4 million actions have been completed by its platform in the past year by Nordic and UK HR teams. Notable clients include Icelandair, Eimskip, Blue Lagoon, Domino’s, Securitas, and public-sector entities like the Ministry for Foreign Affairs and the City of Reykjavík, alongside a growing customer base across the Nordics and the UK.",
  "summary": "50skills, a Reykjavík-based startup building the operating system for people workflows, has raised a €5.3 million ($6 million) funding round to accelerate hiring in sales, marketing, and community, while continuing to invest in the platform, including the AI agents that work alongside HR teams. The round was co-led by Frumtak Ventures, Swiss Post Ventures, Avant, […] The post Reykjavík-based…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Gulf News",
        "title": "UAE launches AI-powered scholarship platform, cutting application time to just five minutes",
        "url": "https://urgent.news/2026/09/24/uae-launches-ai-powered-scholarship-platform-cutting-application-time",
        "published": "2026-09-24T07:39:40.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}