{
  "id": 9489865,
  "title": "Rare Moomin mug sells for record-breaking €46k",
  "url": "https://urgent.news/2026/09/24/rare-moomin-mug-sells-for-record-breaking-46k",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-24T04:50:11.000Z",
  "source": {
    "name": "Yle News Finland",
    "slug": "yle-news-finland",
    "url": "https://yle.fi/a/74-20247866?origin=rss"
  },
  "original_language": "en",
  "account": "In December 2025, an online store specializing in discontinued Moomin products, Muumimukit rahaksi, sold a rare \"Diving with Shells\" Moomin mug for a record-breaking price of 46,023 euros. CEO Rasmus Rantanen confirmed to Yle that this is the highest sum ever paid for a single Moomin mug. The site, which has been buying and selling mugs for 14 years, claimed that no other mug has been sold for more, based on their experience. The mug was sold in a closed auction, with the buyer being a long-time Nordic Moomin collector who wished to remain anonymous. The mug resembles a more widely produced version, \"Diving,\" but has additional shell and coral motifs. Only ten pieces of the \"Diving with Shells\" mugs were made, making this sale exceptionally rare.",
  "summary": "The 'Diving with Shells' mug never went into actual production, making it an extremely rare collector's item.",
  "key_points": [
    "Rare Diving with Shells Moomin mug sold for €46,023 in December 2025",
    "Muumimukit rahaksi auctioned single mug, highest price ever recorded",
    "Collector purchased anonymous, 10 pieces of mug were produced"
  ],
  "editors_take": "This record-breaking sale cements the rarity and value of limited-edition Moomin mugs, highlighting the lucrative market for collectors and sellers of exclusive discontinued products.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}