{
  "id": 9489518,
  "title": "Why Fashion Is Betting on High-End Groceries",
  "url": "https://urgent.news/2026/09/24/why-fashion-is-betting-on-high-end-groceries",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-24T04:30:00.000Z",
  "source": {
    "name": "Business of Fashion",
    "slug": "business-of-fashion",
    "url": "https://www.businessoffashion.com/articles/marketing-pr/gourmet-grocery-shops-marketing-strategy/"
  },
  "original_language": "en",
  "account": null,
  "summary": "$50 bone broth and $20 smoothies have made the likes of Erewhon and Happier Grocery status symbols and buzzy marketing channels for fashion and beauty brands aiming to engage affluent shoppers on their local turf.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}