{
  "id": 9483317,
  "title": "Why Instacart is focused on reducing item markups to grow its delivery platform",
  "url": "https://urgent.news/2026/09/24/why-instacart-is-focused-on-reducing-item-markups-to-grow-its",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-24T04:00:00.000Z",
  "source": {
    "name": "Modern Retail",
    "slug": "modern-retail",
    "url": "https://www.modernretail.co/technology/why-instacart-is-focused-on-reducing-item-markups-to-grow-its-delivery-platform/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Instacart CEO Chris Rogers says lower online markups, loyalty perks and cheaper delivery options are crucial to driving more online grocery growth in the coming years.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}