{
  "id": 9446478,
  "title": "Why is Woodside sponsoring Fremantle’s AFL team – and will the climate crisis shift the relationship?",
  "url": "https://urgent.news/2026/09/24/why-is-woodside-sponsoring-fremantles-afl-team-and-will-the-climate",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-24T00:00:02.000Z",
  "source": {
    "name": "The Guardian",
    "slug": "the-guardian",
    "url": "https://www.theguardian.com/australia-news/2026/sep/24/woodside-energy-sponsorship-deal-fremantle-afl-team-fans-logo"
  },
  "original_language": "en",
  "account": null,
  "summary": "Woodside Energy has a sponsorship deal with the Fremantle Dockers AFL team. The company's logo appears on the team's jersey, but supporters cannot purchase Woodside's products, such as oil or liquefied natural gas, at a local service station.\n\nThe purpose of the sponsorship is not to directly sell products to fans, but rather to build brand loyalty and awareness among supporters.\n\nThe reports do not provide further information on the potential impact of the climate crisis on the relationship between Woodside and the Fremantle Dockers.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "The Guardian Australia",
        "title": "Why is Woodside sponsoring Fremantle’s AFL team – and will the climate crisis shift the relationship?",
        "url": "https://urgent.news/2026/09/24/why-is-woodside-sponsoring-fremantles-afl-team-and-will-the-climate-9446779",
        "published": "2026-09-24T00:00:02.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}