{
  "id": 944534,
  "title": "‘Ghost Market’ Plunges Pixar Into Spooky Territory",
  "url": "https://urgent.news/2026/08/15/ghost-market-plunges-pixar-into-spooky-territory",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-08-15T03:16:49.000Z",
  "source": {
    "name": "TheWrap",
    "slug": "thewrap",
    "url": "https://www.thewrap.com/creative-content/movies/ghost-market-new-pixar-movie/"
  },
  "original_language": "en",
  "account": "Pixar is about to take audiences into the supernatural realm with their upcoming feature \"Ghost Market.\" The film, directed by Pete Docter, is set to be the animation studio's first ghost movie, a departure from their usual family-friendly stories. D23 footage revealed a spooky roadside diner, where a young boy encounters a bowl of ramen that appears to defy gravity, hinting at the magical elements to come. Docter promises the movie will be less scary than other horror films, but still manages to capture the audience's attention with its intriguing premise. The kid, named Kyle, played by the fast-talking Chicago content creator, initially believes his adventure is just about finding a late-night snack. However, when he stumbles upon the mysterious crossroads between the living and the dead, he realizes his journey is far more profound. Originally conceived as a Disney+ series, \"Ghost Market\" was later adapted into a theatrical animated feature. The film is set to release in theaters on March 10, 2028, adding another spooky entry to Pixar's repertoire.",
  "summary": "The original film inspired by Hawaiian mythology will be released in the spring of 2028 The post ‘Ghost Market’ Plunges Pixar Into Spooky Territory appeared first on TheWrap .",
  "key_points": [
    "Pixar's \"Ghost Market\" is the studio's first ghost movie.",
    "Directed by Pete Docter, it features a supernatural roadside diner.",
    "The film releases in theaters on March 10, 2028."
  ],
  "editors_take": "Pixar's shift into the supernatural genre with Ghost Market marks a departure from their family-friendly roots, indicating a strategic expansion of their storytelling scope to appeal to a broader audience.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}