{
  "id": 9442665,
  "title": "Meet the Meta Ray-Ban Gen 3, starting at $249",
  "url": "https://urgent.news/2026/09/23/meet-the-meta-ray-ban-gen-3-starting-at-249",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-09-23T23:56:17.000Z",
  "source": {
    "name": "Mashable",
    "slug": "mashable",
    "url": "https://mashable.com/tech/meta-ray-ban-gen-3-price-249-connect-2026"
  },
  "original_language": "en",
  "account": "Meta has unveiled its new generation of smart glasses, the Meta Ray-Ban Gen 3, at Meta Connect 2026. CEO Mark Zuckerberg announced that the Adventurer style would start at $249, marking a lower price point for the collection. The expanded lineup offers 51 different style combinations, adjustable temple tips, and enhanced audio capabilities.\n\nThe glasses feature Dolby Atmos spatial audio, which uses six microphones to capture sounds from various directions, providing a more immersive experience. This technology aims to replicate the sense of being in a room, with sounds appearing to come from their true origins. Meta claims that the six microphones also help the wearer's voice come through clearly, even in noisy environments, and reduce wind noise.\n\nIn addition to the Adventurer style, the collection includes Ray-Ban Aviators and the Zena style, along with a limited-edition Aviator launched to celebrate the brand's 90th anniversary. Other new additions to the lineup are the Capri, a cat-eye frame, and Nova, a rounded shape. The lower-priced Adventurer option provides a more accessible entry point for consumers interested in Meta's smart glasses.\n\nMeta is also collaborating with Lisa from Blackpink on several new styles, with a special edition featuring a custom case, star accents on the temple tips, and charms inspired by her pets. The Kylie Jenner collection is set to receive a new ivory color way. With a wider range of frame choices, lower starting price, and improvements in fit and audio, Meta aims to make its smart glasses more practical and appealing to a broader audience.",
  "summary": "Meta Ray-Ban Gen 3 smart glasses start at $249, with Dolby Atmos spatial audio, six microphones, new frame styles, and a Blackpink Lisa collaboration.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 4,
    "also_reported_by": [
      {
        "outlet": "Tom's Guide",
        "title": "Ray-Ban Meta Audio hands-on — an attempt to allay privacy concerns",
        "url": "https://urgent.news/2026/09/23/ray-ban-meta-audio-hands-on-an-attempt-to-allay-privacy-concerns",
        "published": "2026-09-23T23:34:08.000Z"
      },
      {
        "outlet": "TechRadar",
        "title": "I tried Meta’s new Ray-Ban Gen 3 — cooler, leaner, smarter but privacy questions may linger",
        "url": "https://urgent.news/2026/09/23/i-tried-metas-new-ray-ban-gen-3-cooler-leaner-smarter-but-privacy",
        "published": "2026-09-23T23:46:27.000Z"
      },
      {
        "outlet": "Techmeme",
        "title": "Meta announces Ray-Ban Meta Gen 3 with better battery life, a programmable action button, an added microphone, and two new frame styles, starting at $449 (Karissa Bell/Engadget)",
        "url": "https://urgent.news/2026/09/24/meta-announces-ray-ban-meta-gen-3-with-better-battery-life-a",
        "published": "2026-09-24T01:20:01.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}