{
  "id": 943956,
  "title": "Why is a small town in La Rioja the world capital of armchairs?",
  "url": "https://urgent.news/2026/08/15/por-que-un-pequeno-pueblo-riojano-es-la-capital-mundial-de-las-butacas",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-15T03:30:00.000Z",
  "source": {
    "name": "El Pais Economia",
    "slug": "el-pais-economia",
    "url": "https://elpais.com/economia/negocios/2026-08-15/por-que-un-pequeno-pueblo-riojano-es-la-capital-mundial-de-las-butacas.html"
  },
  "original_language": "es",
  "account": "Ezcaray, a town in La Rioja with around 2,000 inhabitants, swells with tourists in the summer. While visitors flock to its 15th and 17th-century hermitages, Michelin-starred restaurants, and hiking trails, locals such as Gabriel Mendoza and Laura Echevarría take pride in the town's industrial area, El Ram. Three companies, Ezcaray Seating, Euro Seating, and Ascénder, manufacture cinema and stadium seats, including those for the Santiago Bernabéu's VIP boxes. The companies export tens of thousands of seats annually to stadiums and theaters worldwide.",
  "summary": "The municipality of Ezcaray has three factories that have accommodated thousands of film spectators in Spain for more than half a century. Now their products reach international theaters and stadiums.",
  "key_points": [
    "Small Riojan town Ezcaray becomes global buttermakers capital",
    "El Ram industrial zone houses three seating companies",
    "Factories export seats worldwide, facing challenges"
  ],
  "editors_take": "Ezcaray's industrial zone has emerged as a global hub for high-demand seating, bringing pride and recognition to the small Riojan town through its exports to diverse international destinations.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}