{
  "id": 9439450,
  "title": "Changes to App Tracking Transparency in the E.U.",
  "url": "https://urgent.news/2026/09/23/changes-to-app-tracking-transparency-in-the-e-u",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-09-23T23:41:46.000Z",
  "source": {
    "name": "Daring Fireball",
    "slug": "daring-fireball",
    "url": "https://developer.apple.com/app-store/user-privacy-and-data-use/"
  },
  "original_language": "en",
  "account": "Changes to App Tracking Transparency in the E.U. are underway as Apple collaborates with European competition authorities. Starting with iOS 27.2 and iPadOS 27.2, developers will have the option to employ an alternative version of the App Tracking Transparency system prompt in the EU. The fundamental requirement to seek permission before tracking users remains unchanged. However, only the alternative system prompt version is accessible for apps distributed in Germany, France, Italy, Poland, and Romania due to legal constraints.\n\nMoreover, EU users can re-prompt for permission one year after their initial choice in your app's App Tracking Transparency system prompt, irrespective of whether they accepted or rejected the previous permission. If a user has turned off \"Allow Apps to Request to Track\" (renamed to \"Allow Apps to Request to Link Your Activity Across Companies\" in the EU), reprompting is not permitted.\n\nThis proposal divides stakeholders into three categories: Apple, users, and third-party developers. According to Benjamin Mayo, \"Allow Apps to Request to Link Your Activity Across Companies\" is more appealing. Essentially, Apple seems to prioritize developers and publishers over users, against the European Commission's apparent intent to place users in a more advantageous position. The shift from \"tracking\" to \"linking your activity across companies\" highlights the emphasis on protecting user privacy and experience. Users fundamentally oppose tracking without their consent, and Apple shares this sentiment. However, numerous third-party developers and publishers seek to track users without permission or knowledge. The mere change in terminology suggests the underlying intentions.",
  "summary": "Apple Developer: As part of agreements with select European competition authorities, Apple is introducing changes to its App Tracking Transparency framework in the European Union. Beginning with iOS 27.2 and iPadOS 27.2, developers will have the option to use an alternative version of the App Tracking Transparency system prompt in the EU. The requirements for when you must seek permission to…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}