{
  "id": 9434517,
  "title": "Banks Put Transaction Data to Work in Commerce Media",
  "url": "https://urgent.news/2026/09/23/banks-put-transaction-data-to-work-in-commerce-media",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-23T23:03:14.000Z",
  "source": {
    "name": "PYMNTS",
    "slug": "pymnts",
    "url": "https://www.pymnts.com/commerce/2026/banks-put-transaction-data-to-work-in-commerce-media/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Banks are expanding their reach into commerce media by leveraging transaction data from millions of customers and billions of annual transactions. Citi has recently launched Citi Commerce Media, joining JPMorgan Chase and Mastercard Commerce Media in using this data to help advertisers understand audiences and measure campaign results. This shift from traditional retail media, which operates within a single retailer's ecosystem, represents a broader category that includes financial institutions, payments networks, travel companies, and digital platforms. Citi's move into commerce media is driven by the opportunity to provide advertisers with insights beyond transaction fees, including the potential to influence consumer behavior through targeted offers.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}