{
  "id": 9424145,
  "title": "Finding the heart of Chuseok beyond Seoul",
  "url": "https://urgent.news/2026/09/23/finding-the-heart-of-chuseok-beyond-seoul",
  "topic": "world",
  "section": "World",
  "published": "2026-09-23T22:12:03.000Z",
  "source": {
    "name": "The Korea Times",
    "slug": "the-korea-times-koreatimes",
    "url": "https://www.koreatimes.co.kr/lifestyle/travel-food/20260924/finding-the-heart-of-chuseok-beyond-seoul"
  },
  "original_language": "en",
  "account": "As families across Korea prepare to embark on Chuseok travels, tourism officials are urging them to venture beyond typical destinations and discover the country's cultural heartlands. The Korea Tourism Organization has launched a nationwide campaign via its official travel website, VisitKorea, to promote lesser-known yet enriching sites. These include places with free entry, natural reserves, and heritage programs suitable for families spanning generations.\n\nThe initiative comes at a time when domestic tourists are gravitating towards culturally immersive experiences, opting for domestic trips over costly international ones. The campaign spotlights historical and modern cultural landmarks. Those traveling through Gyeonggi Province can pay homage at the grand Yeongneung Royal Tombs in Yeoju, the final resting place of King Sejong the Great, celebrated for his contributions to Korean culture and science.\n\nArt aficionados can extend their journey south to Cheongju, where they can delve into the National Museum of Modern and Contemporary Art. This museum offers a deep dive into Korea's evolving artistic landscape. For those seeking more off-the-beaten-path experiences, the mountainous regions offer a serene backdrop to explore less-traveled cultural gems.",
  "summary": "As millions of families across Korea prepare to pack highways and train stations as they move around the country for the Chuseok holiday, tourism officials are encouraging travelers to look past predictable destinations toward the country’s rich cultural heartlands. The Korea Tourism Organization launched a national campaign this week through its official travel portal VisitKorea, highlighting…",
  "key_points": [
    "Korea Tourism Organization promotes lesser-known cultural sites during Chuseok travels.",
    "Yeongneung Royal Tombs in Gyeonggi Province honors King Sejong the Great.",
    "Cheongju's National Museum of Modern and Contemporary Art showcases Korea's evolving art scene."
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "The Korea Times",
        "title": "Finding the heart of Chuseok beyond Seoul",
        "url": "https://urgent.news/2026/09/23/finding-the-heart-of-chuseok-beyond-seoul-9428122",
        "published": "2026-09-23T22:37:03.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}