{
  "id": 9417145,
  "title": "Churn Baby Churn: Penetration of Trad Pay-TV Bundle Drops to 31%",
  "url": "https://urgent.news/2026/09/23/churn-baby-churn-penetration-of-trad-pay-tv-bundle-drops-to-31",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-23T21:08:23.000Z",
  "source": {
    "name": "Sportico",
    "slug": "sportico",
    "url": "https://www.sportico.com/business/media/2026/cable-bundle-penetration-drop-tv-cord-cutting-1234945539/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Once a fixture in 90% of all U.S. TV homes, penetration of the traditional “cable” bundle has been whittled down to less than one-third (31%) of the national base, as subscriptions dropped another 10% in the second quarter to 40.1 million households. Per MoffettNathanson estimates, some 31 million customers have parted ways with their legacy […]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}