{
  "id": 9410208,
  "title": "Unrivaled Taps Adidas as Partner as Sportswear Industry Spins",
  "url": "https://urgent.news/2026/09/23/unrivaled-taps-adidas-as-partner-as-sportswear-industry-spins",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-23T20:14:01.000Z",
  "source": {
    "name": "Sportico",
    "slug": "sportico",
    "url": "https://www.sportico.com/leagues/basketball/2026/unrivaled-tabs-adidas-as-apparel-partner-as-sportswear-industry-spins-1234945531/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Unrivaled announced Wednesday that Adidas will take over as sponsor and outfitter of the women’s professional 3×3 basketball league beginning with its third season, which starts in early 2027. The multiyear partnership, the length and financials of which were not disclosed, reflects Adidas’ ongoing emphasis to push into women’s basketball, while outgoing outfitter Under Armour […]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}