{
  "id": 9401498,
  "title": "Palette versus palate: Wine drinkers embrace a spectrum of wine colors",
  "url": "https://urgent.news/2026/09/23/palette-versus-palate-wine-drinkers-embrace-a-spectrum-of-wine-colors",
  "topic": "science",
  "section": "Science",
  "published": "2026-09-23T19:40:04.000Z",
  "source": {
    "name": "Phys.org",
    "slug": "phys-org",
    "url": "https://phys.org/news/2026-09-palette-palate-wine-drinkers-embrace.html"
  },
  "original_language": "en",
  "account": null,
  "summary": "A recent study published in the American Journal of Enology and Viticulture suggests that consumers' visual biases against the color of wines made from hybrid grape varieties may be overstated. Researchers from Cornell AgriTech and the Université Bourgogne Europe in Dijon found that when evaluated side by side with pinot noirs from Burgundy, Oregon, and the Finger Lakes, several hybrid wines ranked among the most visually appealing. The study, which involved 82 regular red wine drinkers, aimed to clarify whether color, regardless of variety, is a weak predictor of whether drinkers actually enjoy the wine. This research comes at a time when winemaking regions across North America and Europe are grappling with erratic weather, late frosts, and increasing fungal disease pressure, making hybrid cultivars an attractive alternative to traditional European grapes.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}