{
  "id": 9392811,
  "title": "This photo and video upscaler is so good, Adobe bought it. Adobe now owns Topaz Labs – and says these features are coming “soon”",
  "url": "https://urgent.news/2026/09/23/this-photo-and-video-upscaler-is-so-good-adobe-bought-it-adobe-now",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-23T15:00:00.000Z",
  "source": {
    "name": "Digital Camera World",
    "slug": "digital-camera-world",
    "url": "https://www.digitalcameraworld.com/tech/apps/this-photo-and-video-upscaler-is-so-good-adobe-bought-it-adobe-now-owns-topaz-labs-and-says-these-features-are-coming-soon"
  },
  "original_language": "en",
  "account": "Adobe has recently completed the acquisition of Topaz Labs, an AI platform renowned for its upscaling and denoise tools. The news was announced back in June and finalized on September 23. Topaz Labs will continue to operate as standalone applications, while the company's CEO has joined Adobe's Digital Video and Audio team. However, Adobe Photoshop has already integrated several Topaz Labs tools, including AI Sharpen, AI Denoise, and Generative Upscale. Furthermore, Adobe Firefly Boards already incorporates a video upscaler from Topaz.\n\nThe most significant question that arises is what changes will occur with Adobe now owning Topaz Labs. Adobe's Vice President of Product Marketing for Creative Professionals, Deepa Subramaniam, provided a significant hint: \"Restoring archival footage, refining low-light shots, enhancing mobile clips, preparing content for the big screen, and bringing AI-generated videos to professional quality through creative upscaling will soon be possible within even more existing workflows, helping creatives accomplish more of the work they love.\" This statement points towards the potential integration of video upscaling features in Adobe's existing tools.\n\nThe mention of \"existing workflows\" suggests that video upscaling may be incorporated into Adobe's current video editing tools. Additionally, Adobe claims that the acquisition will help creators to spend less time switching between different tools. Subramaniam also asserts that Adobe technology will further enhance Topaz Labs' models. The company emphasizes that the future of creativity remains defined by creative storytelling and human craft, irrespective of the content's source - professional camera, mobile phone, or AI-generated. Despite the looming integration, Adobe has stated that Topaz Labs' standalone apps will remain accessible to users.",
  "summary": "Adobe has now completed the acquisition of Topaz Labs – here's what that means for Adobe users and what's happening to Topaz Labs apps",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}