{
  "id": 9385962,
  "title": "L.A. ‘28 Olympics Must Outstrip Paris As Biggest TV Event Ever, OBS CEO Says",
  "url": "https://urgent.news/2026/09/23/l-a-28-olympics-must-outstrip-paris-as-biggest-tv-event-ever-obs-ceo",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-23T18:03:19.000Z",
  "source": {
    "name": "Forbes",
    "slug": "forbes",
    "url": "https://www.forbes.com/sites/dbloom/2026/09/23/la-28-olympics-must-outstrip-paris-as-biggest-tv-event-ever-obs-ceo-says/"
  },
  "original_language": "en",
  "account": null,
  "summary": "The Paris Olympics on TV and streaming were hugely successful, but mark only a starting point for the Olympic Broadcasting Service as it prepares for Los Angeles in 2028.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}