{
  "id": 9371897,
  "title": "Creators, Podcasts And Games (Oh My): Navigating Change In Media Buys",
  "url": "https://urgent.news/2026/09/23/creators-podcasts-and-games-oh-my-navigating-change-in-media-buys",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-09-23T15:43:32.000Z",
  "source": {
    "name": "Forbes",
    "slug": "forbes",
    "url": "https://www.forbes.com/sites/howardhomonoff/2026/09/23/creators-podcasts-and-games-oh-my-navigating-change-in-media-buys/"
  },
  "original_language": "en",
  "account": null,
  "summary": "The job of media planners and buyers has never been harder, and the degree of difficulty is growing exponentially. Where to look for innovation?",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}